This page is primarily for event organizers. It is public for transparency purposes. More player-centric information is available here.

First off, a heartfelt thanks to everyone who sees TETR.IO as the home for their events, and regards the game as the place to be for competitive stacking! I'm very glad the competitive community has accepted TETR.IO as major game within the community, and of course I will continue to support events that take place on the platform.

With the TETR.IO promotional kit, I hope to further collaborate with event organizers to bring amazing events to the platform and help them thrive. To keep this sustainable and fair, there are some basic rules regarding the promotional kits and their application. You can find these rules and more information about the kits below.

WHAT "PROMOTIONAL KITS"?

The TETR.IO promotional kits generally consist of a few elements:

• The homebanner — a customized ad slot deeply integrated into the game, right at the top of the home menu.
  • You can either use a simple creative in IAB Leaderboard or similar sizes, or let me hand-craft a banner that intertwines your branding with TETR.IO's.
  • Over 280,000 impressions daily
  • Click-through rate between 10‰ and 20‰ (that's 2.8K to 5.6K clicks)
  • Not blocked by any adblocker (but adblock users aren't tracked, so you get their impressions&clicks for free!)
• Ingame call-to-action notifications — a customized notification that engages anyone online (e.g. to watch the event on your Twitch).
• Profile badges — customized, permanent icons on the profiles of event champions (or players of your choosing), making your brand a sought-after reward for winning.

You've most likely seen all of these in action at some point — they are extremely powerful, targeted and lucrative. The TETR.IO promotional kit is the difference between 20 and 500 participants, the difference between staying unknown and becoming a major community member. Many communities and now-influencers have been given their opportunities to grow by the kit — it's not just the key to running a successful, large-scale TETR.IO event, it's a cheat code.

PRICING: ELIGIBILITY

This advertising kit is incredibly powerful. Anyone would call me an utter fool for giving it away for free. I'm doing it anyway. The competitive TETR.IO community is very important to me, and I absolutely want to keep supporting it where possible. However, to keep this fair, I cannot give out free or discounted kits to everyone. There are requirements to getting these kits for free.

The main dividing line is the nature of the use of the kit. That is, whether the kit is used to inform about particularly notable community events, or as promotional/marketing tool. If the notability of your event hinges on being able to advertise with TETR.IO's toolkit, it's generally a no-go. To be clear, exceptions are always possible (most notably, Underdogs Cup was such an exception; it has since grown to be a major, trend-setting community event of insane proportions). The use of the kit for non-TETR.IO-bound promotion is possible, but generally not eligible for the free tier.

Secondly, please keep in mind the promotional/sponsored nature of a event. Outside of short mentions to community sponsors or other community events, the free tier does not allow sponsored events or advertising within or around your event. This rule is somewhat vague on purpose, as it is difficult to draw a concrete line in this space. Please understand that this is handled on a case-by-case basis. To prevent confusion or accidental fraud, all sponsors and advertisements of any kind must be declared. See the section Application Process for more details.

Finally, there should be a clear connection between you and the stacker community as a whole. The free tier is meant for community events.

PRICING: FREE TIER

In general, if you are eligible, the kit is entirely free. I do request that any amount of your choosing (be it €1 or 50%) of event proceeds are remitted to TETR.IO. This can be through PayPal/bank wire/Bitcoin invoice, but it could be far more fun to give out Supporter gifts to players or spectators. Events with proceeds below €100 do not need to even consider doing this.

In cases where a lot of work is requested (high-fidelity banners, banners with complex popups, work outside of my office hours, etc.), or your given flight times clash with other events, I may request a minimum amount for my time. If this is the case, I will let you know in time, at which point you can change plans to something simpler, or accept and go with the complex request.

Note that when on the free tier, the kit is NOT a service, it is a gift to the community. There are NO WARRANTIES involved with a free kit. It is offered on an AS-IS basis with zero guarantees of quality, availability or fitness to any particular purpose. You are receiving a personal gift on behalf of the community, from the developer of a game that is already free-to-win. You are not entitled to it. I retain the right to withdraw or withhold it any time.

PRICING: PREMIUM TIER

The price for the kit is generally dynamic based on amount of sponsorship, promotional nature of the advertised event, amount of audience overlap, etc. Additionally, advertising prices change with the seasons. In general, advertising increases in price as the year progresses, with Q4 being the most expensive. Advertising around events like Black Friday will bump up prices considerably. The same goes for TETR.IO events. Having a lot of banners at once, or very large banners causes the third-party ad slots to be pushed below the fold for a greater amount of users, lowering revenue from these ads very significantly (over 80% at times).

Due to the ever-changing nature of these things, I cannot give any price estimates on a non-changing knowledge base article like this one. For any estimate or offer, please contact me. Please be advised that digital advertising is not cheap. The usual price for a single Google Search ad click ranges between $1 and $2, and can even go into double digits for particularly expensive keywords. TETR.IO's advertising kit gives you thousands of such clicks daily, from a highly engaged, specialized audience who will be very interested in your content, as well as the positive effect of linking your brand and TETR.IO's brand together.

Many payment models are available (per click, CPM, per day...). Please get in contact if you are interested in directly reaching over 600,000 monthly active players of one of the largest stacker games (if not the largest!) in the industry.

APPLICATION PROCESS

The application process is straight-forward and can be handled easily through Discord or any other means of contacting me. Please keep note of the following:

• ALL INFORMATION (ASSETS, FLIGHT DATES, SPONSORS, ETC.) MUST BE HANDED IN TWO WEEKS (14 DAYS) BEFORE THE FLIGHT DATE.
  • This means, if you want the banner for the event to appear Jan 18th (the starting "flight date"), I must have received everything I need by Jan 5th, regardless of the event's actual start date.
  • For free tier events, any major changes after this period are prohibited. Small edits are OK (or corrections to mistakes on my side).
  • Please also let me know of any scheduled changes (e.g. if you want the banner to link to a Twitch when the event starts).
  • If you are too late, you will be rejected or requested to pay a premium to have the changes made, for my time. There are no exceptions to this rule for free-tier advertisers.
  • Please note I am not always available. In most cases, I will try my best to have any changes made within 24 hours.
• ANY AND ALL SPONSORS AND ADVERTISEMENTS MUST BE DECLARED BEFOREHAND.
  • This includes any and all sponsorship deals, ad deals, etc. Any logo, trademark or advertisement that is associated with the event must be declared.
  • You must declare all means of advertisement connected to your event, be it giveaways, shoutouts, on-stream logos, etc.
  • This includes advertisements connected to the event that are not directly advertised by TETR.IO — for example, an advertisement in your tournament's Discord server. If in doubt, declare.
  • You do not need to declare platform-based automatic advertisements (e.g. Twitch midroll/preroll ads) one by one. But, you do need to declare the fact such advertisement is enabled.
  • To be clear, this still applies if you do not receive direct monetary payment for the sponsorship. Err on the side of caution and declare as much as you can.
  • FAILURE TO DECLARE A SPONSOR OR ADVERTISEMENT IS FRAUD AND WILL NOT BE HANDLED LIGHTLY, especially if you are on the free tier.
  • In any case of fraud, your campaign will be suspended, any previous campaigns destroyed retroactively, with potential legal action following. Retroactively paying damages is possible at a high premium.
• I am happy to provide pricing details. You may request a quote without any commitment.

CONDITIONS AND FURTHER CLAUSES

• Any advertisements of sexual or suggestive nature, any advertisements involving gambling (including social gambling), any advertisements of offensive nature, and any advertisements connected to any of the foregoing (or anything of that nature) will be rejected.
• Any advertisements for, organized by, or connected to users, corporations, events or other instances banned from the community, silenced/restricted ingame, in a bad standing with their account, or otherwise problematic within the community may be rejected.
• Any advertisements for, organized by, or connected to users, corporations, events or other instances who are breaking any TETR.IO TOS or other osk service TOS, or any advertisements promoting, condoning, or in any other way connected to any of the foregoing will be rejected.

• I may place sanctions on users, organizations or other entities for any or no reason. Sanctioned entities may be rejected from using the kit in some or all ways, from just the free tier or both.
• If a sanctioned entity is found to be connected to an event that is using the kit in a way that the sanctioned entity may not, sanctions will be increased in severity. This may include sanctions on the helping party.

• Please do not paint TETR.IO in an unnecessarily bad light in any of your connected materials, or by any of your connected users throughout the event and its surrounding media, releases, etc.
• Advertisements that do not follow the osk branding guidelines will be rejected. In particular, please ensure to write TETR.IO as such, not as "Tetrio", "Tetr.IO" or any other mess.
• Please ensure the presentability of the TETR.IO visual design. While using extensions to change the background, add additional effects, etc. or using overlays to create a rich experience is commended, please request permission before changing the core TETR.IO design (e.g. the blockskin, the fonts used, etc.). Additionally, please take care to use a presentable graphics setting. Avoid the minimal and low graphics options.
• For events where there is a risk of smurfing/multiaccounting (e.g. tournaments with a rank cap), there must be at least 24 hours between signups closing and the start of the tournament. You are expected to ensure the event proceeds as hoped.

• Any waiver of a breach does not operate as, and as such may not be construed as, a waiver of any subsequent breach.
• Sublicensing the promotional kit is allowed only upon explicit consent.
• Eligibility for free promotional kits is at my sole discretion. You are never entitled to the kit. You may be accepted or denied, for any or no reason.
• I may reject or remove (including retroactive removal) any element of your promotional kit or your event at any time, for any or no reason.
• I may amend or change this policy at any time, for any or no reason.

I hope this sheds some light on the procedure and policy regarding TETR.IO's advertising kits. I am ever happy to answer any questions you may have. If you are interested in advertising on TETR.IO, please contact me! I look forward to whatever community you may build!

This document was last updated on July 3rd, 2022.